Current Issue : April - June Volume : 2021 Issue Number : 2 Articles : 5 Articles
Value chain is the value-added process resulting from the extension of rural tourism industry chain. Its direction of construction includes the extension of the vertical service field, and the combination of horizontal rural regional elements. The tourism value chain (TVC) is closely related to the transformation of the value elements of rural production, life, ecology, and culture, which helps to promote the high-quality development of rural tourism and the implementation of rural construction in China. Using Dalishu village as an example, this study applied a cross-impact balance analysis (CIB) to select the scenario of the rural TVC. The best scenario of TVC includes the basic value activities and auxiliary value activities of life, industry, ecology, society, and ecology. The optimal scenario results from selections that maximize the leading role of value elements. The scenario of the selected TVC reflects the personalized characteristics of the rural tourism destination, maximizing the leading role of key value elements, and advances the coupling and linkages between rural tourism and rural development....
The value of online healthcare has been well documented by academicians and practitioners. Nevertheless, prior literature has paid little attention to the impacts of user reviews and critic rating of doctors in patients’ purchase decision. In this research, we empirically examine the effects of user reviews and critic rating of doctors on online healthcare sales with secondary data on 3283 doctors from Haodaifu.com in China. The results show that both user review valence and volume have positive effects on online healthcare sales. User review volume can amplify the positive effects of review valence on online healthcare sales, since it is an extrinsic, high-scope cue in patients’ decision- making that can alter the diagnosticity of review valence. We further find that the critic rating of doctors can weaken the positive of user review valence and volume on online healthcare sales. We also build a utility model to extend and validate the above findings....
The implementation of programs with the virtual methodology requires a definition of evaluation and quality criteria that guarantee its development. In this sense, the present article evidences the implementation of a maturity model that allows the establishment of quality criteria and improvement plans for the programs of the mentioned methodology. For this purpose, a bibliographic revision surrounding the topic is carried out and key criteria were identified for the different levels of maturity such as: organization and infrastructure, technology and support, as well as curricular content and student learning. For each criterion, five levels of maturity with their respective attributes were defined. To validate this model, the case of the academic program of graduate in the Universidad Distrital Francisco Jose de Caldas, the Master´s degree in Mobile Telecommunications is studied, where it is possible to establish how the maturity criteria allow the program to define improvement strategies. The present investigation is looking for development in the new maturity criteria to form a clear orientation to the institutions creating programs using the mentioned methodology....
This research examines the image of a Lebanese tourist destination, the city of Tyre. In order to detect and analyze the existing differences between the complex image as perceived by the destination’s visitors and the desired image by the city municipality, two complementary studies were carried out. A first qualitative study based on three interviews with officials within the municipality of Tyre was supplemented by a statistical analysis carried out with 118 tourists. The results obtained showed the existence of a significant divergence between the essential components of the perceived image and those of the desired image of the city, and by the same token the need for improvements at the operational and commercial levels to guarantee tourist satisfaction and arouse the interest of potential tourists toward this city....
Aiming at the problems of college students’ lack of in-depth understanding of the connotation of Chinese excellent traditional culture and the urgent need for improvement, this paper takes the construction of the Chinese Excellent Cultural Inheritance and Development Project of Faculty of Chinese Language and Culture of Guangdong University of Foreign Studies as an example, proposes the construction path of the cultural education project in universities, and summarizes the actual effect and experience....
Loading....